my career

Led Phase 1 design of a system for identifying and tracking individual bucks across trail camera images: 27% first-season adoption, 300,000+ bucks cataloged, $11.8M projected FY27 revenue.

Initiated usability testing for Hunt Log and built the design team's first coded prototype in Claude Code, a working web app rather than a Figma mockup; taught the method to another designer, who has since run three studies with it.

Reframed the team's model of hunter decision-making through a multi-method research program: 8 user interviews, a 151-person panel survey, and competitive analysis across four apps.

Initiated and drafted a 19-question survey fielded to a third-party panel of cellular trail camera owners and intenders, then triangulated 2,044 responses against internal panel data: closed gaps on hunt planning and confirmed no systematic skew on the behavioral measures driving the roadmap.

Pitched, designed, and co-facilitated Moultrie's first cross-functional design workshop around three research-derived personas, with 13 participants from product, engineering, marketing, QA, and customer experience; resulting prototype greenlit for development.

Led end-to-end design of a navigation feature guiding hunters to cameras and stands with automatic trail logging and return-to-origin routing: 86% intuitive-use rating and 3.9 CSAT across 121 beta testers.

Audited the full web application for gaps between design specification and production implementation, device responsiveness, and accessibility; findings became a shared reference across product, QA, and engineering.

Owned the SCSS design-system architecture behind a lessons template app hosting thousands of K-12 lessons, holding visual consistency across 5 themes and multiple device types; shipped Figma designs into production across dozens of components and modules.

Mentored 5 designers on technical craft and cross-functional collaboration, reviewing their work and unblocking delivery on deadline-critical projects.

Designed a pre-K experience teaching mouse and tablet interaction before benchmark assessments; grounded in interviews with 5 teachers, it addressed inaccurate assessment data caused by technology unfamiliarity in first-time computer users.

Created 7 interactive pre-K Spanish reading activities unified by a gamified rewards system, covering 25% of all pre-K U.S. reading standards; led cross-functional design thinking sessions that aligned educational experts, designers, and engineers on the curriculum concept and production plan.